TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made videos appearing in their timelines. This step comes as the platform announced that it currently hosts in excess of 1 thousand million content made with AI.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global release. This shift coincides with a rise in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly a tenth of the fastest-growing video streams on a popular video site only show clips produced artificially. A large amount of this output is deemed mass-produced AI material, a label for inferior, bulk-generated content that is frequently absurd or bizarre.
Our research shows that many people enjoy content created using AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to increase or decrease of that, according to their own likes,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its service tagged as made with AI. Collectively, more than 100 million pieces of content are added to the app each day, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI-generated videos they watch by opening the “manage topic” setting in the app and selecting AI-made media. Further subjects that currently be modified under the setting cover politics, fashion, cosmetics, and choreography.
Content Labeling and Policies
The platform’s rules oblige creators to identify “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any realistic artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the app will henceforth add an artificially created label to content produced via its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This measure is aimed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2m awareness program for experts and groups to develop learning resources about using AI responsibly. This program will assist non-profit groups dedicated to teaching computer science.
Moderation Strategy
The platform has justified its moderation strategy, following controversy over intentions to make redundant hundreds of content moderators in the UK. The company is planning to eliminate hundreds of positions in its trust and safety division in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most graphic content before it is viewed by people. The platform stated a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
